When making media, framing is going to be inevitable. Whether it be prompted by others or created yourself, people undergo a selection of particular aspects of a perceived reality, making some components more salient than others for the means of promoting a causal interpretation.
What this essentially means from an individual’s perspective, is that our online lives are typically quite different from our real lives, purely because we want to highlight (and possibly exaggerate) the good things about our lives, while hiding the boring, run-of-the-mill, dull aspects (which a usually more common). And i get it, i would also prefer the world to see my night out in an expensive restaurant rather than the many times i’ve hugged an ice-cream tub on the couch. But what this means is that i am creating my own perceived reality for everyone else see. What I want everyone to think i do on the regular rather than what i actually do.
However, it’s also important to note that our online presence isn’t our only media creation. Everything from the clothes we wear to the cars we drive is also our own media creations and also takes part in how people frame and perceive us.
With all these things in mind, people begin to mentally store clusters of ideas about you and your life. To best illustrate how people may frame me, i’ve chosen to create my own starter pack.
We all know of the loveable game of Jenga. Remove the wrong block, and the whole stack comes tumbling down. Well it seems this game has more practical, real life significance than we would normally think when we consider our digital platforms as stacks. Remove the bottom block, and you wipe out everything that’s been stacked on top.
The structure generally goes that digital content is always on top. That is, our memes, posts, photos videos etc. All of which is only made possible with the foundations below. So if the bottom block is removed, content creation isn’t possible.
To make our Instagram content, one would need and account. To get an account, you need the app. To get the app you need the App Store. And to access the App Store you need iOS software.
Transmedia involves the telling of a single story across multiple media platforms in order to create a unified and systematically coordinated entertainment experience. While there are many different examples of transmedia including that of: Harry Potter, The Simpsons and Avatar, one of the biggest transmedia evolutions would have to be that of the Marvel Universe.
Now, I’m telling you this statement at the risk of getting things thrown at me for years to come but.. until about 3 weeks ago, I had never seen a Marvel film… In fact, the first ever Marvel film i saw was Avengers: Infinity War, which, wasn’t exactly the best movie to see as an introduction to the series. My boyfriend was pretty agitated at the fact that i had to tap his shoulder every 5 seconds for him to explain to me what the hell was going on.
So i started the series chronologically from the beginning with Captain America: the first avenger, and so on. With each movie i knocked down i understood more and more… until i found out that to get a greater understanding i needed to watch not only the movies, but the tv series of: Agents of S.H.I.E.L.D, Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Defenders, Inhumans, The Punisher, Runaways, Cloak and Dagger. THEN you’ve got the comic books from which the entire universe was based off!
Safe to say, i’ve got a lot of catching up to do..
Let’s talk about copyright.
A system put in place to protect the legal rights of an originator’s intellectual property.
In other words, it stops the Artful Dodger’s of the world from picking the pockets of creators and stealing their content and/or ideas for their own benefit.
But in today’s digitally immersed world, where the foundations and core mechanics of the internet are to replicate and create infinite copies of particular content, we begin to see a conflict of interest, questioning the realistic extent to which copyright can be controlled.
Through the avid use of memes, we can see that ideas can be build off other ideas, or that the work of others can create inspiration for ones own ideas. With some copyright laws going to the extreme that they claim ownership of certain colours or even specific sounds, such as the 60 minutes stopwatch sound introduction, is creativity being hindered?
Below is an audiofile of all the different sounds that you wouldn’t expect to have copyright. By merging them together i’ve produced my own creative content. Can you guess them all?
Just when they thought that nothing could beat them.
Nothing could better them.
Nothing could question their integrity and power.
Nothing could prepare them for….
PEPE THE FROG
The creation of this gif was inspired by legacy media’s belief that Pepe the Frog is evil and a symbol of hatred for memes. While Pepe is commonly replicated and remixed in the online world to convey differing emotions and contexts including: happy pepe, sad pepe, mad pepe and smug pepe, legacy media use pepe as a way of slandering the world of internet memes.
Why you ask? Well it seems that legacy media, and even political figures like Donald Trump, are scared of information that cannot be controlled. With the ability for internet memes spread and replicate slightly from computer to computer while simultaneously transmitting cultural information and generate a multitude of perceptions, it is a medium that is impossible to control. As a result, you will come across articles like this and this that argue against memes as ‘real news’ along with phrases such as meme warfare. People, like Donald Trump, and institutions such as Fairfax or NewsCorp cannot simple label every statement or image that offends them as ‘fake news’. As my previous posts have hinted at, their news isn’t exactly real either.
With the last blog post emphasising the differences between legacy media and citizen journalism, the comparison continues….
It seems that with further investigation into legacy media, we are given more reasons as to why these traditional media sources may not be as dependable as open media. This debate between the two is emphasised by the open content vs. closed content model. In an environment where legacy media is restricted by the amount of news they can publish, they expose themselves to a walled, closed content setting. With news broadcasts typically restricted to an hour and newspaper articles restricted by a word count, there is suddenly the question of who decides what is newsworthy? Who decides what news to prioritise?
A key contributor to this question is investors. Those who keep legacy media up and running.
Suddenly major media sources are publishing content that their investor’s are happy with as they provide the money. This closed content approach narrows the amount of information legacy media publishes, cutting itself off from other content presented by the rest of the world.
Open media on the other hand is an open platform, promotes free, unfiltered content on platforms that value participation rather than controlling distribution. It allows viewers to see information in it’s untainted and untouched forms. While journalists see themselves as figures of authority, it needs to be noted that society is transitioning into individual content generation, where they want to share their opinions as well as learn from others.
Trajectories of convergence.
If the sheer sound of this sentence makes you feel like you need to whip out your dictionary in order to derive some sort of comprehension of what it means, let me save you the hassle.
As i’ve come to learn, the phrase simply makes reference to how the way we consumer media has changed and continues to change. What once used to be a ‘one-to-many’ approach to publishing, has now changed and evolved to a ‘many-to-many’ approach.
This is thanks to the wonder of the internet. The internet has created platforms for users to generate their own content and disseminate information that is not censored or filtered. This citizen journalism compares to that of traditional media sources such as newspapers and television broadcasts that produce their content in a way that enforces strict opinions or even twists stories so that they can influence audiences to buy into their conclusions. Their content is also created with the approval of many other channels before being broadcasted with such content always made under the consideration of watchdogs, such as the Australian Media and Communications Authority’ who implement guidelines to these major publications.
By giving people the opportunity to not only observe but respond and generate content online facilitates empowerment and multiple points of view that give us all the information to make our own opinions